In March 2015, London College of Fashion
and H&M UK teamed up to create an Alumni
Illustration takeover for their flagship Oxford
One of 5 illustrates to take on the project,
artwork was created around a specific line
of H&M clothing, here, the focus being on
H&M Trend and denim.
Themes of the Spring/Summer season,
colours and silhouettes were used to create
5 individual sketches, which were enlarged
to create an instore visual promoting both
brand and illustrator.
The Project ran instor and over social media
for the end of March 2015 with each illustrator
taking a floor of the flagship store in the
heart of London's shopping district.