In March 2015, London College of Fashion 

and H&M UK teamed up to create an Alumni 

Illustration takeover for their flagship Oxford 

Street store.  

One of 5 illustrates to take on the project, 

artwork was created around a specific line 

of H&M clothing, here, the focus being on 

H&M Trend and denim. 

Themes of the Spring/Summer season, 

colours and silhouettes were used to create 

5 individual sketches, which were enlarged 

to create an instore visual promoting both 

brand and illustrator. 

The Project ran instor and over social media 

for the end of March 2015 with each illustrator 

taking a floor of the flagship store in the 

heart of London's shopping district.

Using Format